Kazakhstan Institute for Strategic Studies under the President of the Republic of Kazakhstan

The Address to the People of Kazakhstan by President

of the Republic of Kazakhstan – Kassym-Jomart Tokayev

Unity of the people and systemic reforms are a solid foundation for the nation’s prosperity

Our course is immutable, the goal is clear. We know what must be done to achieve it

On July 13, 2021, an expert discussion took place on the topic: “KPI for happiness”: how to make an employee happy ”under the moderation of Vadim Kovalev, First Deputy Executive Director of the Association of Managers, a member of the Public Chamber of Moscow.

The organizers of this expert discussion were WCIOM together with the Association of Managers.

The event was attended by speakers: Director for Strategic Development of WSIOM Stepan Lvov; General Director of the WCIOM Fund Konstantin Abramov; Anton Koval, CEO of Apostrof-media, teacher of the Employee Happiness Manager course at MACS business school; Marina Lobyntseva, Administrative Director of HeadHunter; Dmitry Leontiev, Head of the International Laboratory for Positive Psychology of Personality and Motivation (Higher School of Economics); Deputy General Director for Organizational Development, URALCHEM Alexandra Glazkova; Marina Bezuglova, executive director of Ipsos in Russia.

The discussion was devoted to the discussion of the following issues:

  • Happy employee - who is it?
  • How to calculate the level of happiness in a company?
  • Can “happiness” be called a business indicator today?
  • Is concern for employee happiness localized in specific industries or is it a general market trend?
  • Is it only business today that pays attention to wellbeing practices, or budget organizations, NGOs, the public sector - too?
  • Where is the line where the organization realizes that employees' happiness is in their hands?

The discussion was opened by S. Lvov and presented the data of the all-Russian telephone polls conducted by WCIOM. The results of answers to questions about how Russians perceive their work in a remote format were announced.

In the next speech, M. Lobyntseva touched upon the topic of well-being programs in the company, factors of well-being, sounded examples of wellbeing practices aimed at caring for the happiness of employees. Also, using the example of her company, HeadHunter told about ways to motivate employees to work through organizing office space, creating programs for employees to access current discounts from 150 partners of the company.

Natalya Bekhtereva, URALCHEM Development Director, continued the topic of wellbeing practices, paying attention to the disadvantages of these practices, eventually voicing the idea that the task of wellbeing programs is to create a development environment for the benefit of the company and employees.

A. Koval described in detail the functions of the manager for the happiness of the company's employees, paying attention to the fact that in the conditions of a pandemic and remote work, companies are forced to seek and change forms of management, communication and employee motivation.

D. Leontiev in his speech raised such questions as "Should we make an employee happy?" and "Can an employee be made happy?"

K. Abramov spoke about how WCIOM works to increase employee loyalty - through training managers in motivating management (including psychodiagnostics, determining the level of working maturity, and effective feedback technologies).

After all the speakers answered questions from the audience, K. Abramov, at the end of the meeting, thanked all the participants and called on the expert community to love themselves, love people and create such working conditions when everyone would like to work and create together!

Darina Danenova, chief expert of the Sociological Studies Department, took part in the expert online discussion on behalf of the KazISS under the President of the Republic of Kazakhstan.

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